Sun-Pat Peanut Butter is launching a new campaign for families, teaming up with Olympic gold medal winning swimmer Adam Peaty and TV presenter Kirsty Gallacher to encourage kids to get outdoors and be active this summer.
Sun-Pat, worth over £18.3 million (Nut Butter Category (IRI Value Sales 52 w/e 15/04/17), currently has 23% of the Nut Butter category.
The Fuelling Families campaign will include a creative photo shoot, video content, audio feature, print PR, media interviews, broadcast interviews and consumer research alongside a social campaign. Hundreds of families will be able to win an outdoor sports kit this summer, with 10 kits being given away every day of the school holidays. Sun-Pat will also be offering families a downloadable Fuelling Families Guide, featuring 42 different ways to keep kids busy and active - one for every day of the six week holiday.
The third largest category in the spreads market, but the fastest growing, Nut Butter value sales continue to grow, with an increase of 18% year on year. David Atkinson, managing director grocery at The Hain Daniels Group, said: “We know how hard it can be for parents to find fun activities for children during the summer holidays, and our Fuelling Families Guide is here to give families inspiration. At Sun-Pat we are passionate about getting kids active, which is why we’re giving away 420 sports kits to families all over the UK, to encourage fun-filled family summers.”
Sun-pat’s Fuelling Families guide is downloadable on the website from July 6 and the competition is open from July 24 to September 3 for all UK residents. Entries can be made by parents via the Sun-Pat website.