Strongbow has announced the launch of a new festival experience for the summer.

Strongbow archer

The Strongbow Yard, which features a ten metre high archer as a centrepiece as well as pyrotechnic displays and DJs, will debut at the Isle of Wight festival this month, before moving onto Kendal Calling and Victorious.

Strongbow marketing manager, Bas Bakker, said: “Strongbow stands for bringing together people from all walks of life and we have a long history of doing exactly that at festivals. This summer we’re bringing the Strongbow Yard and its eye-catching archer back to three major UK festivals and we can’t wait to welcome festival goers with the usual mix of ice-cold Strongbow ciders and top class DJs. On top of that, we’ll be introducing ‘Refreshing People Live’ which promises to be a true highlight where festival-goers can request and sing-a-long to their favourite festival anthems.”

Strongbow Dark Fruit will be hosting the After Dark tent exclusively at Kendal Calling.