Stork, the leading baking brand, is launching Stork 100% Coconut Oil to the market, offering an all-natural substitute to butter and spreads to appeal to the growing number of consumers seeking vegan and free-from baking products.

Available now, Stork 100% Coconut Oil has been formulated for dairy-free baking and cooking, offering all the benefits of coconut oil without the coconut taste. With over half of UK adults currently opting for vegan and free-from food choices (Vegan Society 2018), Stork 100% Coconut Oil has been designed to offer a versatile oil for cakes and biscuits as well as raw baking, cooking and frying.

Steven Hermiston, general manager at Upfield, said: “We know that there has been an increase in the number of consumers adopting vegan buying behaviours2 as the shift towards more natural food products continues.

“As a category leader, we continually strive to answer consumer needs and identified that there was a gap in the market for a vegan baking block, which is why we introduced Stork 100% Coconut Oil. It provides consumers with a dairy-free product from a well-known and trusted baking brand, and is set to bring incremental value to the butters and spreads category by tapping into two of the biggest consumer trends - coconut oil and free-from.”

New Stork 100% Coconut Oil features a metallic foil wrapper including 50g markings on the underside for easy measurement. The fact that it is suitable for ‘vegan baking’ is clearly communicated on the front of pack.

Stork 100% Coconut Oil is available in cases of 10 and has an RRP of £2.95 per unit.