The launches include a new-look Pedigree stocking which includes three pet snack treats as well a squeaky toy.
A Whiskas stocking features two packs of Temptations treats as well as a toy mouse and ball.
Limited-edition Pedigree Turkey Schmackos and standard and mini-size Turkey Jumbone are also available.
The brands will be supported by a £1m media spend including TV advertising, pos material and PR.
RRP from £1.49
Tel 01753 550055