S&N has launched pricemarked packs on two of its leading brands, Foster's and Strongbow.
The packs feature flashes promoting eight cans for £5.50. S&N says the move has been prompted by independent retailers who view pricemarking as a good way to compete with the multiples.
S&N trading director Kim Francis reckons the move will encourage customers to trade up from four- to
eight-packs.
TEL 0845 301 0440

Topics