Inbev is supporting its rollout of Artois Bock into the off trade with the brand’s first advertising campaign. The campaign will feature in national broadsheets and will celebrate the life of Edmond Willems, the 19th century brewer who pioneered the brand 120 years ago. The ads are part of a £2m support package for Artois Bock in 2005. A dedicated website www.artoisbock.com will further support the brand online.
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