Coca-Cola European Partners (CCEP) has unveiled a new ATL campaign to support the launch of its redesigned Sprite bottles that are easier to recycle.

Sprite GB OOH Campaign

Launched this month to coincide with Recycle Week (23 – 29 September 2019), the ‘Clear is the new Green’ campaign will educate consumers on the recyclability of the Sprite packaging.

Consumers will see that the green Sprite bottle has turned clear to make it easier to recycle back into new bottles. The campaign is supported by ALT activity which will appear on more than 6,000 display panels across the country.

The adverts form part of CCEP’s ongoing efforts to remove virgin plastic from circulation as it aims to double the amount of recycled PET used in all its plastic bottles, across 20 brands.

Earlier this year, CCEP announced that Glaceau Smartwater bottles will be made from 100% recycled plastic by the end of the year. This will remove 3,100 tonnes of single-use plastic from circulation each year.