Spar is adding five new Tex Mex-inspired products to its range of ready meals, to tap into demand for American-style food.
The new range includes three mains (beef burritos with rice & chilli [215g]; cajun chicken with potato wedges [450g]; and chipotle beef chilli con carne with rice [450g]) and two sides (dirty fries [330g] and mac ‘n’ cheese bites [285g]).
The new Tex Mex main meals feature in Spar’s two for £5.50 promotion (rrp £2.75 each) and the sides have an rrp of £2.50.
Joanne Cramer, senior brand manager for Spar UK, said: “The total evening meal market is growing at a rate of 5% year-on-year, offering retailers a fantastic opportunity to grow sales. Americana has emerged as a new and exciting range in the evening meals market, gaining huge popularity in recent months.
“The British public has really embraced this, so we are capitalising on the opportunity to help our retailers drive sales in the evening meals market.”
The launch of the new Spar Brand Tex Mex ready meals will be supported by a large marketing campaign, including a consumer competiton to win a holiday to Mexico.
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