Spar is set to tap into the trend for premium and dark spirits, with the launch of three new products.
Spar French grain vodka (40% abv), Spar rhubarb & ginger flavoured gin, and Spar dark rum (40% abv) will be available later this month, with an rrp of £17.99, £17 and £12.50 respectively.
Amrit Rebello, UK senior brand manager for Spar, said: “The total spirits total market is valued at £4.2bn, with the premium sector driving growth. These relevant and modern new spirits from Spar Brand are set to help our retailers drive excitement in stores offering customers choice at all price-points.
“Our premium gin has a light and refreshing taste, while our new dark rum has been blended from rums distilled in the Caribbean using sugar cane molasses. These new lines are also perfect for gifting this Christmas.”
The launch will be backed by marketing activity including Spar Radio, social media, digital support and POS.