Snack-a-Jacks, the number one rice cake brand in the UK (Nielsen ScanTrack data to w/e 16/09/17), has launched new ‘Minis’ (rrp 65p) to provide shoppers an on-the-go snack. The new rice cakes, which are available now, are coated in yogurt or milk chocolate.

Rice cakes are a popular lower calorie choice amongst shoppers, and Snack-a-Jacks have a loyal consumer base with a 48% repeat rate (Kantar World Panel Online 10 Sep 2017). The new format will provide shoppers with a convenient snack with an edge of indulgence for less than 75 calories per pack.

Thomas Barkholt, marketing director at PepsiCo, said: “We know that lower calorie products are popular with shoppers who are increasingly looking for Better-For-You snacks. We’re confident that new Snack-a-Jack Minis will provide people with a product that delivers against this, as well as being convenient and great tasting.

”The food-to-go sector is currently worth over £17.4 billion and expected to grow even further over the next five years (IGD Retail Analysis 2017), so ensuring that we are providing our brands in convenient formats, is vital. The popularity of the Snack-a-Jacks brand will also help retailers capitalise on the on-the-go occasion, enabling them to make the most of their front-of-store sales.”