Premier Foods has introduced a sharing pot of Ambrosia Devon Dream.
The ambient dessert sauce, launched in a 260ml format in March 2013, is now available in a 468ml pot (rrp £1.39) in an effort to take on the ‘to share’ market.
The ‘fridge pack’ resealable pot is expected to deliver £2m in incremental sales, adding business for retailers by driving relevance with the modern-day family and targeting new consumption occasions.
The new size pot will be supported by a bespoke TV advertising campaign airing during the summer.
Ambrosia Devon Dream dessert sauce is currently worth £2.4m (SIG data to 25 January 2014).