Rustlers is teaming up with Warner Bros. Pictures and Legendary Entertainment for the upcoming release of Godzilla: King of the Monsters.
As part of a wider strategy to generate increased demand for its key products, the partnership includes an online competition across Rustlers media channels.
Consumers have the chance to win a grand prize of a trip to New York, as well as a host of runner-up prizes including headphones, speakers, cinema tickets and Spotify subscriptions.
The campaign is live now and will run until mid-June and, backed by consumer media support and POS kits for retailers, designed to drive shoppers to the chiller.
Monisha Singh, Shopper Marketing Manager at brand owner Kepak Consumer Foodsm, said: “Aligning with what’s anticipated to be one of the most action-packed movies of the year (launching on 29 May), and offering a range of highly desirable prizes, will not only engage Rustlers fans, it will also attract new consumers to the Rustlers Quarter Pounder, the No. 1 product within micro-snacking, with 15 sold every minute (Nielsen Micro-Snacking Module, 52 w/e 23 March 2019).
“Not only are we boosting brand awareness, we’re giving retailers a major opportunity to generate sales uplift from the chiller by tapping into younger consumers’ love of the big screen and their strong connection to social media and the digital environment.”