Coca-Cola Zero Caffeine Zero Sugar has returned to UK shelves in a black and gold can, targeting evening consumption occasions.
The relaunch was designed to “remove barriers to entry for those interested in colas but keen to moderate their caffeine intake”, according to Rob Yeomans, vice president of commercial development at Coca‑Cola Europacific Partners GB (CCEP GB).
It aimed to “build the repertoire of heavier [Coca-Cola] shoppers by targeting incremental occasions later in the day”, he added.
The soft drink featured a “premium black and gold pack design with a modern look”, said CCEP GB, adding the “sophisticated” makeover was designed to “elevate evening experiences”.
To support the relaunch, CCEP has partnered with the upcoming 007 First Light video game for an on-pack promotion running from April to May 2026.
Shoppers can scan QR codes on limited-edition Zero Sugar Zero Caffiene packs to win prizes via the Coca-Cola App, including custom 007 consoles and in-game content.
Charlotte Butt, senior brand manager for Coca-Cola GB, said: “We know that Brits really value their evening moments – from catching up on the latest TV series, unwinding after a gym class, or simply enjoying dinner with friends – and are increasingly seeking choices that complement their desire for mindful enjoyment.
“Our relaunched Coca-Cola Zero Caffeine Zero Sugar is specifically designed to meet this demand, offering a delicious and caffeine-free beverage that perfectly suits a variety of evening occasions.”
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