Red Bull Sugar Free

Red Bull is extending its multipack offering with the launch of a new Sugarfree price-marked multipack, which will be exclusively available to symbol and independent convenience stores from December 2021. Sugarfree price-marked multipack will retail at £4.69 per pack.

Expanding Red Bull’s offering to include a Sugarfree price-marked multipack is expected to bolster the brands’ current multipack portfolio and present an important opportunity to futureproof the range and support retailers navigating incoming HFSS legislation.

A Red Bull spokesperson said: “Red Bull is currently outperforming the market within symbol and independent stores when compared to all other channels, and with the launch of the Sugarfree price-marked multipackwe’re sure we’ve developed a product which will drive profit for retailers and support overall category growth. We’re dedicated to offering consumers more choice when it comes to their soft drink options in-store. 30% of our impulse customers only purchase sugarfree sports and energy drinks, and with a record number of shoppers - 1.4 million Red Bull sugarfree buyers in the last 12 months - it’s evident the demand is there for our latest pack-format.”