Children’s cereal brand Ready Brek is unveiling a new pack design and teddy bear character to relaunch the brand and reconnect with consumers.

With an OFCOM score of -5, which is lower than any other cereal brand in the kids category, and clearly labelled health credentials on pack, parents can be confident that they are giving their kids a nutritious start to the day.

The relaunch modernises the brand, emphasises the health credentials and introduces an engaging character; the Ready Brek bear. Pictured enjoying a gold bowl filled with porridge, the bear creates a personality that children can emotionally connect and identify with.

As part of the makeover, cut-out smoothie recipes are featured on-pack to demonstrate the versatility of Ready Brek beyond porridge and inspire extended usage occasions.

Ready Brek Original is made from finely milled wholegrain oats and flour, vitamins and minerals, with no added salt or sugar. 

Available in two flavours, Ready Brek Original and Ready Brek Chocolate come in pricemarked and non-pricemarked packs. The new design will roll out nationwide from June.