Quaker Oats x Groundwork

Quaker Oats has announced a new initiative with the charity Groundwork, to support over 45 ‘warm hubs’ in local communities across the UK.

Quaker will provide support and warm porridge to over 45 warm hubs, to help with running costs and ensure that they can stay open this winter. The move aims to support people in need by providing warm, safe spaces at designated locations such as community centres, libraries, religious centres and other local facilities.

The ‘warm hubs’ are run by Groundwork and its network of charities nationwide, which encourages community action to tackle poverty and protect the environment. In addition to providing warmth and drying facilities, the hubs offer advice and services to help people manage their bills, alongside opportunities to socialise and take part in physical activity.

Quaker head of marketing, Claire Molyneux said: “This winter has been particularly challenging for many people across the UK, and not everyone has access to a warm breakfast to start their day. As a brand, we can play a part in getting a warm, nutritious bowl of porridge to those who need it most. With the help of our charity partners, we want to Share the Warmth and support communities by providing warm spaces and breakfasts.”

Graham Duxbury, CEO at Groundwork UK, added: “For many people across the UK, warm hubs are a lifeline where people have access to a warm, safe space and can socialise and share stories. During the current financial climate, people need to access these warm hubs more than ever. We really value the support of brands like Quaker, which allows us to help more people when they need it most.”