British Chocolate drinks brand Knoops has announced it’s appointed distributor RH Amar to accelerate growth of its Knoops At Home retail range and also expand its presence across the UK retail market.
RH Amar will distribute 11 SKUs from the range of hand-flaked drinking chocolate, including the signature 54% House Blend and hugely popular 43% Single Origin Venezuela.
The partnership marks the first time Knoops has appointed a dedicated UK distributor, helping to extend the reach of Knoops’ retail offering beyond its own stores, website and other existing retail channels.
Next phase
This represents the next phase of Knoops’ multi-channel UK expansion as it moves through own-store retail, direct-to-consumer, Amazon and retailers including Ocado, Harrods, Selfridges and Whole Foods, it added.
Jo Brett, COO of Knoops, said: “We’re excited to partner with RH Amar to bring Knoops At Home to more customers across the UK. RH Amar’s expertise and extensive network of specialist retailers and distribution channels will help us accelerate our UK growth, build greater awareness and access to the Knoops brand, and meet the strong demand we’re already seeing across our existing sales channels.”
Justin Burbage, commercial director at RH Amar, said: “Knoops is a fantastic addition to our portfolio and comes at an exciting time for the premium drinks category, as consumers continue to seek quality, indulgent products to enjoy at home.”
Knoops will join RH Amar’s portfolio of brands including Mutti, Dunkin, Bold Bean, Weetabix, Kikkoman and Del Monte. It is a third-generation family-run business, and this year achieved B Corp accreditation.
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