Co-op Food has launched the latest chapter of its Pop to Co-op creative platform, encouraging members and customers to leave the ‘big shop faff’ behind and get great value on everyday essentials with ease, through their commitment to Aldi Price Match and amazing promotions.
The new integrated campaign supports the premise that shoppers don’t have to compromise on shopping conveniently because of price, highlighting how Co-op offers the value of a big shop without the time, hassle and frustrations that come with it.
The campaign builds on Co-op’s Aldi Price Match launch in 2025, and its Pop to Co-op creative launched earlier this year, with the combined focus of value and convenience at the heart of its creative.
With people continuing to face pressure from rising food prices, the work aims to challenge any perceptions of Co-op as an expensive retailer and demonstrate that convenience delivers great value.
Sam Walker, marketing director at Co-op, said: “Through this new creative we’re showing our members and customers there’s no value compromise to shopping conveniently, and they can enjoy the ease of a small shop experience, alongside the benefit of great prices on the items they want to buy.”
The integrated campaign will run across the UK from today (9 September) until 20 October across TV, radio, OOH, social and display.
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