Quaker Oats, the nation’s favourite porridge brand (Nielsen Scantrack), is kicking off 2018 with its Show Us Your Oats promotion, giving shoppers the chance to win £10,000 each week.

The new ten week campaign will run until March 11 and encourages consumers to post photos of their finest breakfast creations, using Quaker Oats. The Show Us Your Oats promotion will also be supported on TV and digital platforms.

The brand has also launched a new Coconut flavour of Oat So Simple sachets to coincide with the campaign.

Eric Williams, marketing manager for Quaker Oats, said: “This is our biggest ever on-pack promotion and we’re confident that the ‘Show Us Your Oats’ campaign will help consumers engage with Quaker and in turn, drive sales for retailers. With the hot cereals segment currently growing at +1.2% (Global Insights, 2017), this demonstrates the nation’s appetite for porridge with the long term growth being driven by the health credentials of oats.

“Quaker Oats has 9.8% value share of the total cereals market and has retained its top position in the hot cereals segment. This can be attributed to our varied range of flavours and formats, which is why we’re adding another option to the Quaker portfolio with Oat So Simple Coconut sachets – the same healthy Quaker choice, lowering cholesterol and providing a source of fibre and wholegrain.”

Quaker Oat So Simple Coconut is available now (rrp £2.59 per 10 sachet box). Consumers can enter the Show Us Your Oats on-pack promotion using Facebook, Instagram or the offical Quaker website