Propercorn is set to reveal a new product range this autumn, bringing a unique offering for the European market.
Moving outside of traditional popcorn for the very first time, Propercorn will introduce Crunch Corn to their collection, the half-popped sibling of its signature snack.
Crunch Corn launches nationwide this month in four flavours: Rock Salt, Salt & Vinegar, Sweet & Smoky Chilli and Salt & Pepper. As with Propercorn’s popcorn collection, all Crunch Corn flavours are gluten-free, suitable for vegans, and seasoned using the best-quality, natural ingredients.
Ryan Kohn, co-founder of Propercorn, explained: “To continue our incredible momentum within popcorn, we’re aiming to really invigorate the wider snack market with the launch of Crunch Corn. It’s not traditional popcorn and it’s certainly not a bag of un-popped kernels- it’s a moreish, nut-like crunch that’s totally new. We wanted to create a snack which packed as much of a punch in texture, as it did in taste, and we can’t wait to share our discovery with everyone.”
All four flavours of Crunch Corn are available to convenience stores from October, in single (30g) and sharing (90g) formats with (rrp £0.89 and £1.99).