Premier Foods has unveiled a new range of Mr Kipling cakes based on well-known treats.
Dessert Classics include Mississippi Mud Pie and Banoffee Slices. The Banoffee Slices will be available in the convenient snap pack format.
The range will be available from early January and will be supported by a social media campaign and store coupons to drive repeat sales.
tel: 01727 815 850
rrp: £1.49
