Pot Noodle is launching an on-pack promotion across its King Pot range, giving consumers the chance to enter a daily prize draw to win £1,000.
The promotion, which launched on February 1 and will last for 60 days, will form part of Pot Noodle’s wider ‘you can make it’ campaign, which shows how Pot Noodle fits the lifestyle of a young and go-getting audience. The daily cash prizes aim to help Pot Noodle fans pursue their goals.
The promotion and campaign will be supported by a £2 million marketing media campaign across TV, social media and out-of-home channels. Pot Noodle’s humorous ‘boxer’ advert, which first aired in September 2015, will also be returning to TV in February.
Pot Noodle marketing manager Monique Rossi said: “This is our first ever King Pot on pack promotion and is a great chance for us to reward our loyal fans by offering them the chance to win one of 60 fantastic cash prizes.”
The on-pack promotion will be available on four of the 114g King Pot variants including Chicken & Mushroom, Beef & Tomato, Original Curry and Bombay Bad Boy. There are 60 cash prizes to be won via a simple underlid code that consumers submit on the Pot Noodle microsite. Once submitted, each entrant will be in with a chance to win £1,000 in the daily cash prize draws.
Available in cases of 12 (rrp £1.36 per unit), the King Pot promotional pots feature limited edition packaging that shows £50 notes raining down and also a clear promotional flash running along the top highlighting the daily giveaway.