Plymouth Gin is set to take to TV screens this Christmas with a sponsorship of UKTV’s ‘Captivating Moments’ programming.
Running for seven weeks in November and December, the campaign features a variety of 10 second idents sponsoring shows across W, Really, Alibi and Eden.
The campaign will be live for more than 823 hours of programming, reaching 7 million consumers, throughout programmes such as Sherlock, Cops UK, The Killing Season, Escape to the Country and Murdoch Mysteries.
Katia Fragkou, head of marketing for Pernod Ricard UK, said: “We are excited to be launching the first-ever TV sponsorship campaign for Plymouth Gin. Gin has exploded in the UK over the last few years and its popularity is only set to continue.
“Two million gin drinkers watch the channels we are sponsoring, so it’s the perfect platform to promote Plymouth Gin as the gin for the Christmas season.”
Plymouth Gin has enjoyed strong growth in both the on and off trade over the past year, with £10m RSV (+28%) in on trade, and £6.9m RSV in off trade (+37%).