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Pladis has launched a cake format for its BN range.

Available in two flavours – Raspberry and Chocolate – McVitie’s BN Mini Rolls comprise a light, vanilla sponge filled with flavoured cream, covered in McVitie’s milk chocolate.

BN Mini Rolls be available from February in pack of five individually-wrapped bars (rrp: £1).

According to NielsenIQ data, the ambient cake category is worth £1.25bn and has grown 9% year-on-year.

Cassie French, marketing director – seasonal, cake & kids at Pladis UK&I, said: “While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD which taps into the popularity of Mini Rolls.

“The great thing about McVitie’s BN Mini Rolls is that they cater to an entirely new occasion than their biscuit counterparts,” continues French. “Snacking shoppers are relishing the classic taste of McVitie’s BN the biscuit aisle, so taking this to the nation’s cake aisles will extend appeal further and welcome a new audience of shoppers looking to add a permissible sweet treat to home lunches or midweek meal occasions.