To celebrate its sponsorship of cricket’s National Village Cup, Pipers Crisps is giving consumers the chance to win one of 100 Pipers’ deckchairs.
During 2017, Pipers Crisps is sponsorsing the village cricket National Village Cup and to celebrate, from April 2017, there will be one hundred surprise cards hidden inside random packs of Pipers Crisps. If consumers find a card in their pack, they’ll be able to swap it for one of Pipers’ deckchairs. The promotion will be supported by social media activity and PoS materials and counter-top display units.
Alex Albone, founder of Pipers Crisps, says: “We’re proud to support village cricket, and local communities, through sponsorship of the National Village Cup. This fantastic competition supports and promotes the game which brings pleasure to so many people throughout the year. It’s a perfect fit for Pipers, as our crisps are all about provenance, local sourcing and supporting local community spirit in all its guises. Our crisps feature in the focal point of many communities - in the local pub and the village shop - so it feels natural to become involved in village cricket, the game that brings communities together.”