Philadelphia, the UK’s number one soft white cheese brand from Mondelez (Nielsen, December 2017), will return to TV screens this month with a new ‘Savour the Moment’ campaign.
The new 20-second ad will form part of a series of brand adverts planned for 2018 and is designed to encourage consumers to create more meals using Philadelphia.
David Cameron, brand manager for Philadelphia, said: “Our everyday lives are getting busier and therefore, we can rush through life, missing small but special moments which we may regret later in life. The new creative will connect with consumers using uplifting user-generated content and then through our product, showing that Philadelphia’s unique taste can help them appreciate the joy of everyday moments.
“We believe that this will unlock further sales, both in the main shop and topup shop, so retailers should stock up now to make the most of the opportunity.”