Philadelphia has added a new Lightest Herbs flavour to its Lightest range, aimed at consumers looking for healthier options within the category.

Philadelphia Herbs Lightest 170g 2

Available now, Philadelphia Lightest Herbs is aimed at capitalising on the success of Philadelphia Lightest Plain, which has seen sales growth of 10% year on year (Nielsen).

Philadelphia Lightest contains 11% protein and 3% fat and comes with a rrp of £1.99.

Paola Cassinelli, Philadelphia senior brand manager at Mondelēz International said: “We know that consumers are looking to lead healthier lives and focusing more on their wellbeing. Diet is a key part of this. By introducing Philadelphia Lightest Herbs we’re offering shoppers all the benefits of our healthiest ever Philadelphia product, with a delicious new herbier flavour.

“Philadelphia’s aim is to help drive positive, well-balanced and healthier diets with consumers. The launch of new Philadelphia Lightest Herbs will do just that”.

The launch will be supported by a digital and social advertising plan that will target the key audience with “engaging and relevant content”.