Pedigree has launched its biggest marketing campaign for a decade. The £4.5m campaign aims to highlight the nutritional credentials of the brand and will appear on TV over the autumn.
The entire Pedigree range will also communicate the brand’s message with tailored POS available for selected convenience stores.
Exclusive to the convenience channel, Mars Petcare’s range of Pedigree Can price marked packs in a case count of 12 are now available to retailers for the price of 11.
Tel: 01664 411111