Panini has launched a new Premier League Sticker Collection for 2023.
All 20 Premier League teams are featured in full, from squad shots and shirts to Key Players and Elite picks, with a total of 636 stickers to collect. There will also be a digital version of the collection, which will launch on the MyPanini Digital Collection app.
Collectors can kick-start their collection with a starter pack (RRP: £4.99), which includes a sticker album plus five sticker packets. Sticker Packet have an RRP of 80p, Multipacks are £4.50 and Pocket Tin are £8.99.
The new collection is backed by a campaign fronted by West Ham and England star Declan Rice. This will comprise of TV and digital, press and sampling activity, national newspaper campaigns and investment at retail across all listings.
Chris Cover, managing director of Panini UK, said: “The Premier League is finally back, and Panini is delighted to be launching the brand-new official sticker collection for what is shaping up to be an incredible finish to this season. Premier League fans of all ages are going to love the new designs and innovation that we have packed into the collection this year.”