Value fashion retailers Peacocks and Bonmarché are growing their ‘store within a store’ partnership with Co-op, opening six new concessions this month - taking the total together to 20.
Peacocks and Bonmarché are focussed on investing in their store estate and opening new stores in key retail locations. The latest development sees four new Peacocks stores opening inside Co-op stores located in Cranleigh (Surrey), Machynlleth (Powys, Wales), Kippax (Leeds) and Whitby (North Yorkshire) – taking the total number of Peacocks concessions operating within Co-op stores to 13.
In addition, Co-op is welcoming two new branches of Bonmarché which open in its Lampeter (Ceredigion, Wales) and Shotts (North Lanarkshire, Scotland) this month. The new stores follow the opening of four Bonmarché concessions inside Co-op stores earlier this year – taking that brand’s total to seven.
Co-op is said it’s committed to creating stores with added services, which are a destination locally. The ‘store within a store’ concept brings new shops, jobs and consumer choice to enrich high streets and communities.
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The move also enables the fashion retailers to bring their latest collections to more communities, showcasing “inspirational fashion, everything from wardrobe essentials and fashion staples to nightwear, accessories and footwear.”
Kevin Buchan, head of partnerships at Co-op, said: “We’re delighted to grow our partnership with Peacocks and Bonmarché, and to work with them to unveil their latest in-store concessions.
“Co-op is committed to backing high streets and communities, and we work to ensure our stores are more than just a shop. We aim to create a destination in communities combining great quality products, value and deals along with a compelling range of added services – all at the heart of local community life.”
Amanda Waterfield, Bonmarché retail director, added: “We’re delighted to announce the opening of further Bonmarché concessions within Co-op stores in Lampeter and Shotts, following the successful launch of four branches inside Co-op stores earlier this year.
“This new concept allows us to showcase our full fashion offering, including our latest collections and exciting celebrity collaborations.”
Sharron Lamb, retail director at Peacocks, concluded: “We’re so excited to open a further four Co-op stores across the country, adding to the seven the new Peacocks stores we’ve opened this year so far.
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