Aryzta Food Solutions has launched its sweet bakery brand Otis Spunkmeyer into the convenience channel.

Delivered direct to store in thaw and serve or ready to bake formats, the American-style range includes cookies, ring and ball donuts and muffins. The ring donuts are available in mixed flavour boxes while the cookies have crumb catcher boxes.

The muffins are individually wrapped with a ten-day shelf life. All products have an rrp of between £1.10 and £1.30.

Head of retail Aoife Kenny said the range suits today’s shoppers.

“This is an opportunity for retailers to capitalise on the fact that 70% of consumers snack whilst on the go and we know that the Otis Spunkmeyer range of American Sweet Bakery products are really hard to resist,” she said. “Retailer margins are also good, with the average POR about 45%.”

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