American sweet bakery brand Otis is getting into the spirit of Halloween this autumn with the return of its limited edition Otis Halloween Muffin.

Otis Halloween Muffin

Available from September, the chocolate-based treat features a vanilla cream filling, topped with a pumpkin-shaped decoration and wrapped in a Halloween-themed case.

With an rrp of £1.49, the product is supplied to convenience stores frozen in a thaw and serve format and sold to retailers in cases of 30.

“The British passion for Halloween has been steadily growing over the years and it now represents an unmissable sales opportunity and a major seasonal occasion for retailers,” said Paul Maxwell, marketing manager at brand owner Aryzta Food Solutions UK.

“Back by popular demand from both retailers and shoppers, our limited edition Otis Halloween Muffin taps into this demand for indulgent seasonal treats that can be enjoyed by shoppers of all ages. Retailers can generate spooktacular sales of the muffin as part of an incremental deal; meaning there’s plenty of opportunity to maximise sales from in-store bakery this Halloween season.”