Old El Paso is extending its Tortilla Pockets range with a new Smoky BBQ variant.
The SKU (rrp: £3.79) combines the brand’s first-to-market sealed bottom wraps with its classic and best-selling smoky BBQ flavour profile and aims to build on the success of the innovative Old El Paso Tortilla Pockets™ range. Since launching last summer, the platform has been 64% incremental to the category, driving +13% of all value growth in Mexican over the last year.
Marketing manager for meals & baking UK at General Mills Maeve Judge said: “Old El Paso Smoky BBQ is the number one flavour in Mexican and chicken is a family favourite protein. We’re excited to combine the flavour profile with our Old El Paso Tortilla Pockets, to offer even more convenient, customisable options for family favourite dinners.”