No Fear Extreme Energy drink is expanding with a new citrus 
flavour, Citrus Storm.

The drink is available in pricemarked 500ml £1 cans, and is aimed at the brand’s core target of 16- to 24-year-old males.

Brand manager Neal Haworth said: “The functional energy category is continuing to grow at an increasing rate and consumers are constantly looking for new and exciting flavours. No Fear is capitalising on this by launching this unique flavoured product that meets with current trends.”