Slush Puppie Ltd has launched new no sugar versions of its Tango Ice Blast and Slush Puppie drinks.
The company has committed to reducing sugar across its portfolio, aiming for 85% no sugar or no added sugar across its product line-up.
Slush Puppie Ltd also manufactures and distributes other popular soft drinks brands including Quench and Frutina.
Mark Peters, MD and owner of Slush Puppie Ltd, said: “We recognise that our consumers are keen to reduce their sugar intake, and wanted to do something that meant people could still reduce sugar in their diet while able to enjoy the little pleasures in life – such as Slush Puppie and Tango Ice Blast.
”In a bid to meet this demand, our company has committed to removing sugar from the leading iced beverages sold in the UK, making it one of the premiere soft drinks manufacturers in no sugar products.”
The new no sugar range is aimed at current consumers and new audiences with seasonal flavours, such as the Frosty Berry Slush Puppie, only available in a no sugar option.
Tango Ice Blast No Sugar and Slush Puppie Treat No Sugar is available to independents now.