Slush Puppie is launching ready-to-drink pouches for its iced beverage range.
The new line-up is available for independent retailers to order now in three fruity flavours; Sour Cherry, Blue Raspberry and Strawberry. All variants contain just 95 calories, are made with real fruit juice from concentrate and contain no artificial flavours or added sugar.
The pouches have an rrp of £1.29 and are stocked in the ambient aisle in singles, multipacks of three or in cases of 24 for the foodservice sector. Consumers can then freeze the drinks at home.
Richard Benjamin, director of Slush Puppie manufacturer Manchester Drinks, said: ‘‘The Slush Puppie brand has been around for decades and remains hugely popular with adults and children alike.
‘‘With the brand already well established in the UK in the dispenser format, we are delighted to introduce our resealable pouch which is a simple way for consumers to enjoy their favourite slush drink wherever and whenever they choose.’’
The launch of the pouches will be supported by a consumer marketing campaign in September.