Slush Puppie is launching a festive flavour for the Christmas season.

The new Frosty Berry flavour will feature a winter berry taste and will also be company’s first all white Slush Puppie.

The launch of the Frosty Berry flavour is designed to increase Slush Puppie sales throughout the winter season.

Zoe Cooper; marketing manager at Slush Puppie, said: ”Slush Puppie has always been synonymous with Summer but why can’t it also be a refreshing soft drink in the winter months too.

”Our recent growth in retail outlets in new sectors such as convenience have shown us the all year round sales potential for Slush Puppie and so it’s important that we support key retailers in driving this even further with limited edition flavour’s. The colour of the flavour makes it extra special and a must try for all consumers who know and love the brand.”

The new Frosty Berry Slush Puppie is available now across the independent channel (rrp 1.20 for 270ml)