Allinson’s has announced a new product range and full rebrand, with loaves designed to meet the needs of smaller households.
The entire new Allinson’s range is available in a 12-slice, 650g loaf, which the brand has discovered is the perfect size for its target consumer, helping reduce waste and maximise freshness.
The new range will include four different loaves: Rustic White (with a hint of sourdough), Seeds & Grains, Signature Seeded and Classic Wholemeal.
The full range features Allinson’s new brand identity and packaging design. The redesign elevates the quality and craft credentials to appeal to the consumer who seeks a more wholesome alternative to everyday bread.
Janene Warsap, Allied Bakeries marketing director said: “We’re seeing significant growth of smaller households who are looking for greater variety and freshness. We wanted to give consumers more of what they love while meeting their needs - the perfect amount of bread to enjoy through the week and a optimum quality product experience.
“Our new range is perfectly suited for the modern consumer, both in terms of new flavour variants and loaf size.”
Allinson’s new product range will be available nationwide at multiple grocers and convenience retailers from 9th of January 2017.