CIB Supreme Cheese Melt Burger Front

Kepak Consumer Foods has unveiled a new ‘Cook in Box’ solution for Rustlers.

Rolling out this month across the convenience channel, Rustlers Cook in Box allows shoppers to heat the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go.

Rustlers All Day Breakfast Sausage Muffin will be available in the new format, served with cheese and brown sauce (RRP £2.50), and aimed at the breakfast occasion as well as new addition to the Rustlers range, and available exclusively as ‘Cook in Box’, the Supreme Cheese Melt burger topped with Rustlers’ signature sauce (RRP £2.50) will cater for lunchtime and evening shoppers.

“Together with our new range of food to go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts,” explained Ross Davison, convenience controller at Kepak Consumer Foods. “Following the recent launch of the food to go equipment solutions in the convenience channel, we are rolling out the innovative Cook in Box product to enable retailers to optimise their hot food offering in store