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From May 16 Nestl will be running Kit Kat's biggest ever on-pack promotion, Break and Win. More than 33 million packs will feature the promotion, which offers consumers 10 chances to win 10,000 by finding a red wafer inside their Kit Kat....
Kit Kat is currently on TV screens as part of a 7m media investment from Nestl in the first quarter of 2011. The ad will run throughout February and focuses on how Kit Kat can help improve workers' breaks. The campaign is on air during prime-time...
Kit Kat Four Finger Dark now contains 70% cocoa. The reformulated bar has retained its Fairtrade status and will feature new matte-finish packaging.
Kit Kat has also announced that it is partnering the International Cocoa Initiative to...
Imperial Tobacco has announced the launch of a new Crushball Cigarillo variant to its JPS Players brand which is designed to help retailers cater for consumers seeking out new nicotine solutions in the wake of the Menthol Ban.
WKD has relaunched it ready-to-serve (RTS) category with a total reinvention of its range of cocktails in cans.
Accolade Wines’ Echo Falls has unveiled its first ever Rosé Seltzers aimed at consumers looking to moderate alcohol consumption.
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