Meal and snack manufacturer, Symington’s, has launched ‘Naked Rice’, an extension of its Naked Noodle brand.
The Naked Rice range is focused on delivering a convenient, authentic taste experience which can be enjoyed at home or on the go. With preparation time clocking in at five minutes and each pot containing less than 300 calories, Naked Rice presents an excellent option for retailers looking to tap into the consumer love for a tasty, convenient and healthy snack.
The range of flavours have been selected to complement the Symington’s existing popular Naked Noodle range with: Chicken Katsu Curry, Char Sui, Szechuan and Malaysian Chicken Curry available at launch. Each of the Naked Rice variants is available from now in cases of 5 x 78g and 6 x 78g packs.
Mike Benton, head of snacking product business Unit at Symington’s, said: “The Naked brand continues to perform extremely well for us and in the last twelve months has grown at an impressive rate. There’s clear demand for authentic tasting, convenient and filling snacks, and with three quarters of Naked Noodle consumers also purchasing convenience rice products, we felt there was a massive opportunity to capitalise on. We’re advising retailers to stock up on the new range to drive incremental sales.
“NPD is a key focus for us across the Naked brand this year, so look out for more innovations in the months to come. The pot snack category as a whole is performing well and with the feedback we’ve had in taste tests we’re excited to see how Naked Rice will perform now that the brand has launched.”