Monster HydroSport has announced that it will become an official partner to England Rugby League’s Men’s, Women’s and Wheelchair teams.
Monster’s latest high-profile sports partnership comes ahead of the 2021 Rugby League World Cup in England, taking place in October, where England’s Men’s, Women’s and Wheelchair teams will be looking to triumph on home soil.
The partnership will see Monster HydroSport launch an on-pack promotion giving consumers the chance to win tickets and be supported by in-store activity to help retailers tap into the excitement in the run-up to the tournament.
Monster HydroSport branding will also feature on the shirts of all the England players in the build up to, and during the World Cup to raise awareness of the brand.
For nearly 20 years Monster Energy has been at the forefront of motor and action sports, and has worked with some of the biggest athletes in the world. Now for the first time ever, the brand is bringing Monster Energy to the rugby scene in this debut partnership between England Rugby League and Monster HydroSport.
The Monster Hydrosport range is designed to cater for the growing number of consumers embracing fitness and active lifestyles, to fuel performance in popular and growing recreational sports. The range includes three flavours: Striker (lemon and lime), Hang Time (tropical lychee) and Charge (orange and grapefruit).
Chief commercial officer of The Rugby Football League, Mark Foster said: “We are delighted to announce this significant deal with Monster HydroSport, they are renowned for their relationships with high energy sports and we believe this is a perfect fit for Rugby League. We are really excited to work with the global drinks brand and look forward to creating some engaging content during the year.”
England and St Helens player, Alex Walmsley said: “This is great news for all three England teams that we will be able to work with Monster this year. Having taken part in the promo shoot I can see how excited they are to be working with us and I’m sure they have big plans for their social media channels to help spread the Rugby League word in the build up to the World Cup later on this year.”