Mondelēz International is bringing back some seasonal favourites this spooky season.
”With last year’s seasonal sales growing by 13% (NIS Data) , and three-quarters of shoppers buying their spooky treats in-store (ibid), Halloween has become a valuable opportunity for convenience retailers,” says the firm.
Sales of Mondelēz International’s Halloween portfolio grew ahead of the market last year with a 42% (ibid) year-on-year increase. What’s more, the season’s #1 best-selling product was the Cadbury Treatsize bag (ibid), claims Mondelez.
”Confectionery now outsells pumpkins in the run up to Halloween (Kantar Worldpanel), so a strong range is essential for any retailer come October-time,” claims the firm.
Fondant-filled Cadbury Goo Heads are making a return in both five-pack and mini sharing bag formats. Brand-new for this year, however, Cadbury Goo Heads are available in a clip strip format which can be used for incremental sales in-aisle.
Treatsize chocolate bags, such as Cadbury Dairy Milk Buttons, Cadbury Fudge, and Cadbury Crunchie, are always a popular choice for shoppers hosting gatherings or catering for trick-or-treaters, notes the company. Mondelēz International’s treatsize range grew ahead of the category by over 54% last season (NIS Data).
Oreo Spooky Biscuits are back for Halloween 2022. They have orange-coloured, vanilla-flavoured creme middles featuring a special spider-web embossed detail.
Also returning for this year are Cadbury Skeleton Fingers, which sees Cadbury White chocolate and crispy biscuit in a convenient sharing box.
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