Cadbury is unveiling a new limited-edition flavour for its popular Wispa Gold range: Salted Caramel. The new flavour will be available to order in a single 45g bar from August.

Wispa will be promoting the new limited edition through in-store activity, online advertising and PR.

Kelly Souli, brand manager for Cadbury Singles at Mondelēz International, said: “Wispa Gold Salted Caramel is the latest way in which Wispa is delivering value to the singles category through innovation. “This latest limited-edition launch is particularly exciting. Salted caramel is a top five NPD flavour in chocolate, and it’s also the highest performing flavour across all demographics in consumer testing in relation to Wispa. So we are very confident that this new bar will help retailers bring something relevant and exciting to confectionery shoppers this year!”