United Biscuits has updated its range of Mini Cheddars to include an improved recipe, pricemarked packs and a new chilli beef flavour.

The new variant is available in a 50g grab bag size (rrp 69p) and has been launched in response to the rise in popularity of chilli flavoured snacks. The Crinklys cheese & onion sharing bag and the Jacob’s Mini Cheddars seven-pack are now also available in £1 pricemarked packs.

UBUK marketing director of savour biscuits Ted Linehan said: “We are dedicated to providing retailers with the right products to help make their business more profitable whilst delivering on what appeals to their customers’ needs. With the introduction of a new flavour variant, recipe reformulation and new pricemarked packs, we are responding to the consumer’s need for greater value, choice and above all a great tasting baked snack. These additions to the Jacob’s Mini Cheddar range will be supported with increased multi-media support later this year to further drive awareness and trial, ultimately helping retailers boost their sales and profits.”