Imperial Tobacco has extended its newly launched L&B Blue Superkings range with Menthol 19s.

Available from the end of October, packs will have an rrp of £6.79. Pricemarked packs will also be available while stocks last at £6.55.

The addition reflected the growing demand for a quality blend Superking menthol cigarette at a value price point Imperial said.

Over 48% of cigarettes sold in the economy-priced sector are above King Size while menthol accounts for almost 10% of the total cigarette market Imperial added. The brand offers retailers a margin of 6.67% when sold at rrp.