McVitie’s White Chocolate digestive launched by Pladis

Pladis has added McVitie’s White Chocolate digestive to its range.

McVitie’s White Chocolate Digestives (232g, RRP £1.89) will be launching into Sainsbury’s stores first, followed by Co-op from the 24 July with wider distribution from 14 August. There will also be a £1.99 price-marked pack offering.

Aslı Özen Turhan, chief marketing officer at pladis UK&I, said: “Using everything we’ve learnt about creating a great-tasting biscuit over the years, we’ve developed a new must-stock snack that’s something really special. By giving our golden baked Digestive biscuits a delicious coating of white chocolate, we’ll be catapulting the star power of McVitie’s Chocolate Digestives to brand new heights.

“As well as benefiting from a flavour profile with such a huge, engaged fan base – putting McVitie’s on the shopper lists of even more consumers – we’ve no doubt loyal McVitie’s Digestive fans will also be clamouring to get their hands on our McVitie’s White Chocolate Digestives. All of this will result in a huge opportunity for retailers to drive incremental sales.”