The Reese’s brand has expanded its take-home portfolio with two new products, Reese’s Caramel Block and Reese’s White Peanut Butter Cup Trio.
The new Caramel Block responds to the continued popularity of sweet-and-salty flavour profiles, Reese’s said, and tap into the ‘swalty’ and ‘swavory’ trends gaining momentum this year.
Meanwhile, the White Peanut Butter Cup Trio brings further variety to the range, offering consumers another way to enjoy the much loved Peanut Butter Cup Trio.
Jackson Hitchon, general manager of Asia, EMEA and world travel retail at supplier The Hershey Company, said: “We’re always looking for new ways to bring excitement to the confectionery category, while staying true to the unmistakable flavour combination that consumers know and love from Reese’s.
“The launch of Reese’s Caramel Block and Reese’s White Peanut Butter Cup Trio does exactly that, offering a new way to enjoy the iconic peanut butter cups in a new format and extending our offering in the blocks category with a caramel twist.”
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