Snack brand Pladis is further expanding into confectionery with the addition of two chocolate snacks to its McVitie’s Signature range - Crispy Wafer and Chocolate Truffle.
Signature Crispy Wafer features layers of crisp wafer and hazelnut cream in thick, milk chocolate, delivering a satisfying combination of crunchiness and smoothness, while the Chocolate Truffle Bar has a thick milk chocolate shell encasing a smooth chocolate cream filling and a crunchy cocoa biscuit centre.
Daniel Shemoon, marketing manager at Pladis UK&I, said: “We’re excited to expand the McVitie’s Signature range. Since its launch in 2024, it’s been about bringing a touch of luxury to everyday moments through quality, thoughtfully crafted confections.
“Whether you’re looking for a satisfying on-the-go treat or an after work indulgence, these new bars do exactly that - offering a rich, satisfying chocolatey snack that feels a bit special.”
The two new bars are rolling out across convenience and impulse from this week.McVitie’s Signature Crispy Wafer is a 45g bar with an 89p RRP while the McVitie’s Truffle Bar is 35g with the same price.
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