McCain is introducing a new lighter version of its home chips, containing 30% less fat than the brand’s original offer.
The McCain lighter home chips are designed to meet growing consumer demand for products that can be added to mid-week dinners, as part of a healthy lifestyle and a balanced diet.
Mark Hodge, marketing director at McCain, said: “It fills us with pride to see that our home chips have remained the nation’s favourite chip for over twenty years, and we’re delighted to be able to introduce a version that is beautifully crispy and deliciously fluffy – only lighter!
“After years of development, the launch of our lighter home chip is testament to our ongoing commitment to producing high-quality and innovative products for people to enjoy in the home. With many people increasingly on the lookout for lighter options which compliment a balanced diet, we believe that lighter home chips is perfect for anyone looking for a lighter alternative without compromising on taste.”
McCain’s new lighter home chips are available now, with an rrp of £1.95.